Terms of Service
Last updated: 2026
1. The agreement
These Terms govern your use of RootedPost, a product of Watchlight Interactive LLC (a Wisconsin limited liability company). By signing up, you agree to these Terms.
2. The service
RootedPost generates social media post drafts for your business using AI (OpenAI's GPT-4o), reviews them automatically against your brand profile, and — once you approve them — schedules them to your connected social accounts via Buffer or directly to platform APIs.
3. Your responsibilities
- Provide accurate information in your brand profile and weekly intakes.
- Approve, edit, or reject posts before they are scheduled. We do not post without your approval.
- Maintain your own accounts on the social platforms we post to.
- Not use the service for content that is illegal, defamatory, harassing, hateful, deceptive, infringes others' rights, or violates the rules of the platforms we post to.
4. Pricing & billing
- The service costs $200 per month for the founding-cohort plan, billed in advance.
- Founding-cohort pricing is locked in for as long as your subscription remains active and uninterrupted.
- We may change pricing for new customers with 30 days' notice; existing customers' rates are honored.
- All fees are non-refundable except where required by law or where we materially fail to deliver service.
5. Cancellation
You can cancel at any time. Your service continues through the end of the billing period you paid for. We can also cancel your account if you violate these Terms, with reasonable notice unless the violation is severe.
6. Content ownership
You own all post copy, images, and content generated for your business. You grant us a limited license to display, edit, and transmit that content as needed to run the service (e.g., showing it in your approval dashboard, sending it to Buffer to schedule).
You retain ownership of all materials you provide (logos, photos, brand notes). You grant us a limited license to use those materials solely to operate the service for you.
7. AI-generated content
Posts are generated using OpenAI's models. We make no guarantee that any individual post is original, factually accurate, or appropriate for your business. That's why every post requires your approval before it goes live. If something is wrong, edit or reject it.
8. Third-party platforms
We post to social platforms (Instagram, Facebook, and others) and rely on third-party services (OpenAI, Buffer, SendGrid, Google Cloud). We are not responsible for the availability, behavior, or policy changes of those platforms or services. If a platform removes your post, suspends your account, or changes its rules, we'll do our best to adapt but cannot guarantee uninterrupted service.
9. Service availability
We aim for high availability but do not guarantee 100% uptime. Scheduled maintenance, third-party outages, and other interruptions may occur. If the service is materially unavailable for an extended period, contact us and we'll work out a fair adjustment.
10. Disclaimers
The service is provided "as is" and "as available," without warranties of any kind, whether express or implied. To the maximum extent permitted by law, we disclaim all implied warranties including merchantability, fitness for a particular purpose, and non-infringement.
11. Limitation of liability
To the maximum extent permitted by law, Watchlight Interactive LLC's total liability under these Terms is limited to the fees you paid in the 12 months preceding the claim. We are not liable for indirect, incidental, special, or consequential damages.
12. Changes to these Terms
We may update these Terms from time to time. If the changes are material, we'll email you at least 14 days before they take effect. Continued use after that constitutes acceptance.
13. Governing law
These Terms are governed by the laws of the State of Wisconsin, without regard to its conflict of law principles. Any disputes are resolved in the state or federal courts located in Dane County, Wisconsin.
14. Contact
Questions about these Terms? support@watchlightinteractive.com