For local businesses

A week of on-brand posts.
Five minutes from you.

RootedPost is a managed AI service for local restaurants, shops, and studios. You send us a five-minute weekly update. We deliver a full week of posts — written in your voice, scheduled, ready to go live.

Built in Madison, WI
No long contracts
Cancel anytime
This week's drafts 12 posts ready
Generated post image for The Vintage Spoon
Introducing our new summer menu! 🍽️ Chef Maria has poured her heart into these dishes. Stop by Friday to try our roasted beet salad with @Dreamfarm goat cheese and grilled lake perch.
#FarmToTable #SummerFlavors #MadisonEats
Summer evenings at The Vintage Spoon are something special! ☀️ Happy hour extended to 7pm — $8 craft cocktails, $5 local Wisconsin drafts.
#LocalFlavors #WisconsinBrews
The math today

Local businesses can't win on social.

You know you should be posting. You also need to run the kitchen, train the staff, and answer the phone.

$1,500+/mo

Hire an agency

Overpriced. Templated content. You're a tiny line item to them.

$18/hr

Hire a part-time intern

They quit in 3 months. You start over. You forgot the password.

0 posts

Do it yourself

You meant to post on Tuesday. It's Sunday. Your last post was in March.

How it works

Four steps. The first one takes ten minutes. Then it's five a week.

1

Tell us about your business

One-time setup: your voice, your audience, your content pillars, and topics to avoid.

10 minutes · once
2

Send a weekly update

What's happening this week? Specials, events, news. We send the form link by text every Friday.

5 minutes · every week
3

Approve the drafts

You get an email when posts are ready. Approve all, edit anything, reject what's off.

5 minutes · every week
4

We schedule everything

Approved posts go live on the right day, at the right time, on the right platforms.

0 minutes · automatic
A real sample

What you actually get.

Three real posts — copy and images — generated for a fictional farm-to-table restaurant in Madison. Twelve come standard each week, distributed across the platforms you choose.

V
The Vintage Spoon Madison, WI
Instagram
Roasted beet salad with goat cheese on a rustic plate
Introducing our new summer menu! 🍽️ Chef Maria has poured her heart into these delicious dishes. Stop by this Friday to try our roasted beet salad with @Dreamfarm goat cheese and grilled lake perch.
#FarmToTable #SummerFlavors #MadisonEats #SupportLocal
Scheduled for Thursday · 10:00 AM
V
The Vintage Spoon Sponsored · Madison, WI
Facebook
Summer evenings at The Vintage Spoon are something special! ☀️ We're thrilled to extend our happy hours daily until 7pm, featuring $8 craft cocktails and $5 local drafts brewed right here in Wisconsin.
#VintageSpoonMadison #LocalFlavors #WisconsinBrews
Craft cocktail being poured at a wooden bar at sunset
Scheduled for Monday · 3:00 PM
V
The Vintage Spoon Madison, WI
Facebook
Hello neighbors! 🌿 We're thrilled to share that our new summer menu is making its debut this Friday at The Vintage Spoon. Chef Maria has been working her magic with local farms to bring you a roasted beet salad, grilled lake perch, and a Wisconsin honey old fashioned.
#TasteOfMadison #LocalFlavors #FarmFreshWisconsin
Chef plating a summer dish in a warmly-lit kitchen
Scheduled for Wednesday · 2:00 PM

Images generated by AI in seconds. Copy reviewed by a second AI pass before you see it.

Pricing

One plan. Founding-customer rate.

The first three Madison businesses get the founding rate, locked in for as long as you stay subscribed.

Founding cohort

Everything in

$ 200 / month
  • 12 posts a week across the platforms you choose
  • Two-pass AI editor — drafts auto-reviewed for brand voice
  • Inline editing, approve-all, reject-with-note
  • Automatic scheduling on Instagram & Facebook
  • Friday SMS reminder so you never miss a week
  • Cancel any time. No setup fee.
Claim a founding spot →
Currently onboarding three Madison businesses. Spots fill in order of reply.
Common questions

Answers before you ask.

How is this different from hiring an agency?

An agency assigns a junior copywriter who doesn't know your business and bills you $1,500+/mo for the privilege. RootedPost is built around your voice and your weekly notes — and the AI handles the writing, so you pay one-tenth what an agency charges. You stay in control: nothing goes live without your approval.

What if the AI writes something off-brand?

Two safeguards. First, every post is reviewed by a second AI pass against your brand profile — voice, tone, things-to-never-mention — before you ever see it. Second, you approve every post in the dashboard. Nothing goes live without your sign-off.

Which platforms do you support?

Instagram and Facebook today. LinkedIn and X / Twitter are next. TikTok requires video and is on the roadmap once we add short-form video generation.

Do I have to write the posts myself?

No — that's the whole point. You spend five minutes a week telling us what's happening (a sentence or two is fine). We turn that into a full week of posts. If you want to edit, the dashboard makes it easy. If you don't, just approve and they ship.

What happens if I forget the weekly update?

You get a text reminder Friday morning. If you still miss it, we generate posts from your content pillars and last week's themes, and flag them for your review. You won't go dark.

Who owns the content?

You do. Every post belongs to your business and stays in your accounts. If you cancel, we hand off everything — the posts, the brand profile, the schedule.

Three founding spots. Madison businesses, you first.

Drop us a line. We'll set up a 15-minute call and a live walkthrough with your business in mind.

Email support@watchlightinteractive.com →